Top 5 Social Networking Apps in Bulgaria: Q2 2022 Performance

In the second quarter of 2022, the top 5 social networking apps in Bulgaria demonstrated diverse trends in downloads, revenue, and active users. Below, we delve into the performance metrics of these leading apps, based on data from Sensor Tower.

Rakuten Viber Messenger saw its weekly revenue peak at approximately $426 in mid-April, while the lowest revenue of $269 was recorded in early May. Weekly downloads fluctuated, with a high of around 14.7K in early April and a low of 8.5K in early May. Active users started at around 1.6M in late March, peaking at 1.64M in early May, before declining to approximately 1.54M by the end of June.

Telegram Messenger had a notable spike in revenue, reaching $195 in late June from zero revenue in the earlier weeks. Weekly downloads experienced a downward trend, starting at 19.3K in late March and dropping to approximately 8.3K by the end of June. Active users remained relatively stable, hovering around 340K throughout the quarter.

WhatsApp Messenger maintained a consistent revenue, averaging around $6 weekly. Downloads peaked at 24.1K in mid-April but declined to approximately 9.4K by the end of June. Active users showed a steady increase, starting at around 1.06M in late March and ending at approximately 1.25M by the end of June.

Messenger from Meta Platforms, Inc. had modest revenue fluctuations, peaking at $22 in mid-June. Weekly downloads varied, reaching a high of around 24.2K in mid-April and a low of approximately 16.2K in mid-June. Active users remained relatively steady, starting at around 1.49M in late March and ending at approximately 1.48M by the end of June.

Facebook, also from Meta Platforms, Inc., had the highest revenue among the top 5, peaking at $1K in late March. Downloads fluctuated, with a high of approximately 20.1K in mid-April and a low of around 14.1K in mid-June. Active users remained consistently high, starting at around 3.41M in late March and ending at approximately 3.44M by the end of June.

For more detailed insights and comprehensive data, visit Sensor Tower.